According to a recent Gallup Poll, there are four industries that most Americans view more positively today than they did 10 years ago:
- Electric and gas utilities
- Film/Movie industries
This same poll listed sectors such as the federal government, real estate and banking as sectors that have noticeably experienced a negative opinion downturn during this same decade. So while the source of skepticism is easy to pinpoint in the latter cases, a more interesting question to consider are the commonalities shared within the sectors experiencing this dramatic upswing? What are they doing different or better than the rest?
I believe the answer is easy … innovation. The thing that all of these sectors seem to share is a perpetual state of re-invention. Faster and easier social networking tools that connect us online. Alternative energy solutions and conservation plans. Mobile computing and app development. The evolution of digital multimedia broadcasting and 3D film and TV.
The reality is there can be no “status quo” in business, because our global economy, volatile markets and dynamic industries are always on the move. Each of these opinion growth segments, where you never actually reach your destination -- there is only what’s next – capitalizes on this reality.
That said, perhaps an even more significant shared trait among these innovative industries is that they are focused on consumer feedback and continual improvement...which results in positive consumer sentiment.
Not only do innovative industries test the limits of technology, science and art, but it seems they also go above-and-beyond standard expectations for customer service. When’s the last time you were at the DMV or working with your utility company and thought that was the case?
-- Janet Tyler is the president at Airfoil Public Relations, a high tech PR agency with offices in Silicon Valley and Detroit.