Airfoil News

Airfoil Announces New Cloudware Client, DreamFactory Software, Inc.

Detroit – Oct. 30, 2008 - Airfoil Public Relations, an independent public relations agency specializing in and marketing communications for both leading and emerging companies, is proud to add DreamFactory Software, Inc., a Mountain View, Calif.-based cloudware publisher, to its client roster.

The DreamFactory Suite of enterprise-class project management, document management and data collaboration applications are deployed across leading cloud computing platforms, including Amazon Web Services, Salesforce.com, Intuit Partner Platform and Cisco WebEx Connect. This allows the millions of businesses already utilizing these platforms to access enterprise-class collaboration applications integrated with existing, valuable business data, as well as the ability to move that data across platforms.

The DreamFactory applications are native to cloud platforms, making the user experience faster and more secure, since there is no additional server or data center in between the desktop and the cloud.

Acquiring DreamFactory is Airfoil’s entrance into the cloud computing market. “This emerging information technology field is garnering major media and investor attention this year, so we’re so excited to work with DreamFactory,” stated Sue Barnes, General Manager of the Mountain View office. “Our work will allow us to leverage experience and expand relationships with media covering Web-based information technology as well.”

Along with providing media and awards support, Airfoil is also researching various speaking opportunities for DreamFactory. Airfoil is working with DreamFactory’s partners such as Intuit and Salesforce.com to elevate awareness of DreamFactory’s profile as cloudware provider.

About Airfoil Public Relations, Inc. (www.airfoilpr.com)

Airfoil, with offices in Detroit and Mountain View, Calif., is an independent IT PR firm that specializes in marketing communications and public relations for both emerging and established brands. Established in 2000, Airfoil was named 2007 Technology Agency of the Year by the Holmes Report; is ranked 10th among O’Dwyer’s top 50 technology PR firms; and had been recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.

Contact:

Jane Berger

Airfoil Public Relations

1.248.304.1468

berger@airfoilpr.com

Airfoil Public Relations – High Tech PR – www.airfoilpr.com

Airfoil White Paper Links Down Economy With Increased ROI Communications for IT Companies

Detroit – Oct. 23, 2008 – Airfoil Public Relations, an independent public relations agency specializing in public relations and marketing communications for both leading and emerging companies, today announced the publication of its whitepaper, “The PR Stimulus Package for IT Innovators.”

The whitepaper explores how technology enterprises can effectively market products and services with communications strategies – including an increased emphasis on ROI and metrics – to withstand and mitigate the down economy’s impact on demand and revenue.

“Businesses need to sustain, if not increase, investments in IT products and services now in order to keep from falling behind when the economy turns upward again,” said Airfoil Public Relations President Janet Tyler. “This whitepaper is driven by our desire to see the smartest and brightest businesses out there succeed, and a deep understanding of the power of public relations and marketing communications to sharpen their competitive edge. Airfoil’s perspective on the topic can help innovators overcome growing budget restrictions and make the case for purchase.”

Topics covered within the white paper include:

• The criteria customers are demanding technology businesses meet before committing IT budgets to products and services

• How IT providers can work in partnership with customer CIOs to make the case for IT investments to management

• The power of market intelligence to customize marketing messages and soften the sales cycle

• How innovators can secure customer confidence with a combination of thought leadership platforms and marketing tools that communicate hard metricsidual’s audience.

• Communications strategies for showcasing the flexibility and scalability of IT solutions to a variety of audiences

To download a copy of this – or any previous – Airfoil Public Relations white paper, please visit: www.airfoilpr.com/IT.

About Airfoil Public Relations, Inc. (www.airfoilpr.com)

Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm that specializes in marketing communications and public relations for both emerging and established brands. Established in 2000, Airfoil was named 2007 Technology Agency of the Year by the Holmes Report; is ranked 10th among O’Dwyer’s top 50 technology PR firms; and had been recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.

Contact:

Jane Berger

Airfoil Public Relations

1.248.304.1468

berger@airfoilpr.com

Airfoil Public Relations – High Tech PR – www.airfoilpr.com

Sue Barnes Joins Airfoil Public Relations as Silicon Valley General Manager

Detroit – Oct. 3, 2008 - Airfoil Public Relations, an independent public relations agency specializing in public relations and marketing communications for both leading and emerging companies, today announced the addition of Sue Barnes to its management team where she’ll serve as the general manager of the company’s Mountain View, Calif. office. She will have broad management responsibilities for the agency’s Mountain View location including client service, business and staff development. In particular, she’ll lend her expertise to the agency’s Web 2.0, business intelligence, telecommunications and consumer technology clients.

Barnes brings more than 20 years of communications experience to her new position, with areas of specialization including reputation management; merger and acquisition communications; crisis control and avoidance; product launches; momentum PR; analyst and media relations; and media training and message creation, honed on behalf of a number of the world’s leading businesses including Microsoft Corporation and Advanced Micro Devices.

“We are energized by the talent and experience Sue brings to our Silicon Valley office,” said Airfoil President Janet Tyler. “Her deep understanding of conducting public relations in this unique technology, business and media community is a tremendous asset to Airfoil. The agency’s entire client roster and professional staff will benefit from the expertise she brings to Airfoil.”

Most recently Barnes served as the technology practice leader at Zeno Group, an Edelman company, where she held leadership roles on established brands such as Oracle, as well as providing C-suite counsel to fast-moving start-ups in burgeoning technology areas such as e-discovery.

During the previous 18 years when Barnes was at Waggener Edstrom, she held a leadership role on the Microsoft account creating and supporting campaigns across the company including Windows Server, storage and management businesses and the corporation’s licensing initiative. She also helped Microsoft establish and maintain a positive reputation in Silicon Valley and created a multi-discipline, multi-office team to drive communications programs for Microsoft’s Trustworthy Computing, security, privacy, ant-spyware and anti-spam initiatives.

Barnes developed her passion for technology at one of the first British microcomputer developers, Kalamazoo PLC, in Birmingham, England.

”I am thrilled to join Airfoil Public Relations and look forward to fostering the growth of the agency’s Silicon Valley office and client base,” said Barnes. “As a company with a reputation growing in both esteem and reach, Airfoil is an exciting place to be.”

Barnes holds a bachelor’s degree in mass communications from California State University at Hayward.

The agency’s West Coast office was established in 2006. Initially located in Redwood City, the rapidly expanding staff and client growth led the agency to relocate operations into its current offices in Mountain View in 2007. From there it services Airfoil’s California-based clients including YouSendIt; SRC, LLC and MobiTV. The West Coast team lends its expertise and counsel --particularly as it relates to the Web 2 and 3.0, venture-funded start ups, and new service delivery models -- to the balance of the agency’s client roster served from its Detroit headquarters location.

About Airfoil Public Relations, Inc. (www.airfoilpr.com)

Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm that specializes in marketing communications and public relations for both emerging and established brands. Established in 2000, Airfoil was named 2007 Technology Agency of the Year by the Holmes Report; is ranked 10th among O’Dwyer’s top 50 technology PR firms; and had been recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.

Contact:

Jane Berger

Airfoil Public Relations

1.248.304.1468

berger@airfoilpr.com

Airfoil Public Relations – Silicon Valley –
www.airfoilpr.com

Airfoil Public Relations Strengthens Client Roster with Addition of Interprise Software Solutions

Detroit – Oct. 1, 2008 - Airfoil Public Relations, an independent public relations agency specializing in public relations and marketing communications for both leading and emerging companies, announced the addition of Interprise Software Solutions, Inc. to its technology client roster. Interprise is a Taylor Corp. company based out of North Mankato, Minn. Airfoil will provide support for the planning and execution of the launch of the latest version of the company’s flagship software solution, the Interprise Suite.

Interprise Suite, www.interprisesuite.com, offers technology that allows small- and mid-sized businesses the ability to manage several business processes in a single location, from ERP and CRM to accounting and e-commerce/point-of-sale tools. Along with supporting the launch of Interprise Suite 2009, Airfoil will help Interprise develop corporate media messaging and build its communications infrastructure; develop case studies; and conduct media outreach to establish Interprise executives as industry thought leaders in the areas of e-commerce, CRM and ERP.

“Airfoil is excited to add Interprise to its client roster,”explains Tracey Parry, senior vice president and partner at Airfoil. “Our expertise in the technologies Interprise offers, and our extensive experience in communicating with Interprise’s target small and mid-sized business audience, will allow us to partner together to effectively establish Interprise as a category leader that significantly improves the way companies operate. Airfoil understands the unique challenges and opportunities small and mid-sized companies face, and our team will leverage this insight to illustrate the value in Interprise’s offerings for both customers and media.”

About Airfoil Public Relations, Inc. (www.airfoilpr.com)

Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm that specializes in marketing communications and public relations for both emerging and established brands. Established in 2000, Airfoil was named 2007 Technology Agency of the Year by the Holmes Report; is ranked 10th among O’Dwyer’s top 50 technology PR firms; and had been recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.

Contact:

Jane Berger

Airfoil Public Relations

1.248.304.1468

berger@airfoilpr.com

Airfoil Public Relations – High Tech PR – www.airfoilpr.com

Airfoil Announces Gold Sponsorship of NASVF Annual Conference

Detroit – Sept. 9, 2008 - Airfoil Public Relations, an independent public relations agency specializing in public relations and marketing communications for both leading and emerging companies, announced its gold level sponsorship of the 2008 National Association of Seed and Venture Funds (NASVF) Annual Conference scheduled for Sept. 10-12 at the Detroit Marriott Renaissance Center in Detroit. Benefits of Airfoil’s conference sponsorship includethree complimentary registrations;a full page advertisement in the program book; and company logos displayed throughout the conference. “We’re proud to be involved with the conference and are pleased that NASVF chose Detroit as its latest destination,” said Eric Kushner, Airfoil partner and senior vice president. “Despite economic uncertainties, huge opportunities still remain for startups and entrepreneurs.” NASVF is an organization of innovation capital leaders including private, public and nonprofit organizations committed to building their local economies by investing in local entrepreneurs. The conference attendees include keynote speaker Dan Gilbert, founder of Quicken Loans, and Michigan Governor Jennifer Granholm will also be present at the opening reception. Some of the areas and topics covered at the 15th annual conference include the best practices for state investing programs, new strategies for raising and investing funds, and attendees will also hear expert institutional LP advice on picking an early stage fund. About Airfoil Public Relations, Inc. (www.airfoilpr.com) Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm that specializes in marketing communications and public relations for both emerging and established brands. Established in 2000, Airfoil was named 2007 Technology Agency of the Year by the Holmes Report; is ranked 10th among O’Dwyer’s top 50 technology PR firms; and had been recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL. Contact: Jane Berger Airfoil Public Relations 1.248.304.1468 berger@airfoilpr.com Airfoil Public Relations – High Tech PR – www.airfoilpr.com

Related Links  (opens in new window)

National Association of Seed and Venture Funds

Airfoil Public Relations Named 2007 Technology Agency of the Year

Detroit – May 20, 2008 – Airfoil Public Relations, specializing in high tech public relations and marketing communications for both leading and emerging companies, has been named “Technology Agency of the Year” for 2007 by leading industry resource, The Holmes Report. The Holmes Report, published by industry veteran Paul Holmes, is a monthly newsletter, with a companion website and blog, providing competitive insight and intelligence to public relations professionals. The publication conducts an annual nationwide review of public relations agencies, and awards a select few ‘agency of the year’ honors for accomplishments within industry verticals and disciplines. Recent winners of this award include Schwartz Communications and Waggener Edstrom. “As an agency committed to elevating the reputation of its clients, it is an honor to be on the receiving end of this recognition from The Holmes Report,” said Airfoil CEO Lisa Vallee-Smith. “This distinction is a shared success, as it reflects not only our team’s drive and dedication to excellence, but also the caliber of clients we are lucky to work with every day.” Airfoil was established in 2000, immediately before the technology fallout evidenced itself, and has evolved with the times to enhance the awareness and positioning of both established and start-up technology companies. The year for which the agency is being recognized by The Holmes Report, 2007, was an especially impressive one: • Agency fee revenue exceeded $7 million, with 62% of that revenue ($4.4 million) attributed to the agency’s technology clients. • Significant growth in staff size, with a 14% increase in headcount to 56. • Significant added depth to its talent base by hiring two vice presidents: Gayle Joseph, who leads the Microsoft accounts; and, Sue Barnes, general manager of Airfoil Silicon Valley. • Airfoil won more than 25 new accounts, many of which provided the agency new and expanded reach into the tech industry; among these are BroadSoft, Terra-Pass, YouSendIt, Speakeasy and Search Engine Corp. • Complementing a strong year for new business, the agency realized significant organic growth in existing accounts, including Microsoft, Six Disciplines and Syneron. • The agency’s West Coast office in Northern California, established in 2006, moved from Redwood City to Mountain View to accommodate growing staff and forecasted expansion. Leading to the agency’s banner year in 2007, Airfoil’s history has been marked by growth, adaptability and leadership: • Microsoft Corporation was among Airfoil’s first clients. Airfoil successfully executed a regional PR pilot for Microsoft’s US Subsidiary, the results of which led to the agency’s instrumental role in restructuring the corporation’s public relations initiatives. In the seven years since, Airfoil has expanded its work, in both size and scope, for the software leader and today represents Microsoft’s Enterprise Sales in a national capacity, while servicing Microsoft’s Small and Midsize Solutions and Partners (SMS&P) unit. • In 2002, the agency secured the eBay Motors account, and based upon the success of the program, enterprised additional wins with eBay, including eBay Tickets and other eBay business units and categories. • Over the years, the company and its leadership have garnered numerous awards and distinctions, including numerous top-of-list industry rankings; honors based upon the professional accomplishments of top executives; and recognition of the agency’s culture and quality of workplace. • Traditional technology businesses, including software, hardware and online merchants and services, comprised the agency’s client roster in 2000. Through the years, the agency has diversified its technology representation to include companies in alternative energy; web services; digital marketing and advertising; social enterprise and media; Web 2.0-related applications, and broadband services, including Voice over IP (VoIP). • With its foundation of knowledge and expertise in navigating the technology industry and its audiences, the agency manages growing vertical practices in the healthcare and automotive- manufacturing industries. The award was presented to Airfoil at the annual SABRE Awards Dinner on May 13 in New York City. About Airfoil Public Relations, Inc. (www.airfoilpr.com) Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm that specializes in marketing communications and public relations for both emerging and established brands. Established in 2000, Airfoil is ranked 10th among O’Dwyer’s top 50 technology PR firms, in addition to being recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL. Jane Berger Airfoil Public Relations (248) 304-1468 berger@airfoilpr.com Airfoil Public Relations – High Tech Public Relations

Related Links  (opens in new window)

Holmes Report News, knowledge and career information for PR professionals; allows subscribers to search case histories, bylines and other information by 40 industries

Airfoil Public Relations adds four clients to roster

Agency leverages staffing, technology, manufacturing and healthcare expertise

Release date: May 05, 2008  Detroit – May 1, 2008 – Airfoil Public Relations, specialists in public relations and marketing communications for both leading and emerging companies, has announced the expansion of its client roster with the addition of four clients in the staffing, VoIP, manufacturing and healthcare sectors. Airfoil is informing strategy and messaging behind Adecco Government Solutions’ (AGS) brand launch, and managing the company’s media relations, event marketing, marketing communications and speakers bureau program targeted at federal marketplace audiences. AGS is a wholly-owned subsidiary of the Adecco Group, the world’s largest human capital solutions organization. Headquartered in Alexandria, Va., the company delivers comprehensive workforce solutions for the federal government and its contractor and systems integrator partners. BroadSoft, the leading provider of VoIP application software enabling the delivery of hosted telephony and multimedia service, has engaged with Airfoil for the planning and execution of its strategic Web 2.0 public relations program. Within that program, Airfoil is supporting the company’s launch of the BroadSoft Xtended initiative through traditional and social media, as well as analyst relations. The initiative drives applications into the hands of BroadWorks® VoIP application platform service providers and end-users by making them available online through the establishment of the BroadSoft Xtended Marketplace and the Xtended Developers Program. For Shred-Tech, a designer and manufacturer of mobile and plant-based document destruction and recycling systems, Airfoil is managing a comprehensive public relations program focused on building general corporate awareness within the U.S. marketplace, with a special emphasis on entrepreneurs. Based in Cambridge, Ontario, Shred-Tech manufactures shredding products, providing environmentally-friendly and profitable business opportunities for entrepreneurs and a solution to identity theft. The company manufactures nearly 200 mobile shredder trucks a year and in 2008 will have approximately 2,000 of its trucks on the road in North America. Airfoil has also been named agency of record for St. John Health, the largest provider of inpatient care in Southeast Michigan and one of the largest employers in metro Detroit. Airfoil has provided strategic counsel, planning, messaging and executive counsel for a number of St. John Health initiatives and announcements, including announcing a new president and CEO. “Airfoil is thrilled to be partnering with businesses as diverse as these, but all sharing in a spirit of progress and excellence,” said Janet Tyler, president, Airfoil Public Relations. “As we work side by side with these firms, we seek to contribute to their success and serve as a continued asset in their strategic efforts.” About Airfoil Public Relations, Inc. (www.airfoilpr.com) Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm that specializes in marketing communications and public relations for both emerging and established brands. Established in 2000, Airfoil is ranked 10th among O’Dwyer’s top 50 technology PR firms, in addition to being recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL. Jane Berger Airfoil Public Relations (248) 304-1468 berger@airfoilpr.com Airfoil Public Relations – High Tech PR – www.airfoilpr.com

Web Marketing Association Honors Airfoil and PWB for Outstanding Achievement in Website Development

DETROIT – Feb. 26, 2008 – Airfoil Public Relations (www.airfoilpr.com) and PWB Marketing Communications (www.pwb.com) are pleased to announce their receipt of a 2007 WebAward for outstanding achievement in Website development.

In tandem with the Website design expertise of PWB, Airfoil, specialists in public relations and marketing communications for leading and emerging companies, designed and developed the winning www.airfoilpr.com site. The site earned above average scores relative to both industry and WebAward averages in each evaluated category including design; innovation; content; technology; interactivity; copywriting and ease of use. In addition, the site earned scores of 9.5 out of a possible ten in the copywriting and ease of use categories, indicating extremely high content readability for site visitors.

“We’re excited that our site has earned such high honors,” said Janet Tyler, president of Airfoil Public Relations. “This award emphasizes our commitment to developing effective and powerful communication, and to working with valued partners such as PWB.”

“PWB is thrilled to be recognized for its work with the Airfoil Website,” said Sean Hickey, COO of PWB Marketing Communications. “Our mission is to help clients build their businesses, brands, products, and profits, and this recognition is truly an honor to those efforts.”

For more information on the award and details on Airfoil Public Relations’ scores, please visit http://www.webaward.org/winner.asp?eid=9792.

About PWB (www.pwb.com)

PWB Marketing Communications is a full-service, integrated marketing communications agency with special expertise and strategic capability in defining and building brands that sell. Based in Ann Arbor, they have a 30+ year legacy serving clients regionally, nationally and internationally. With clients as diverse as Siemens PLM Software, an international software development company, to Michigan Heart, PC, one of the country’s largest cardiology practices, PWB brings an integrated approach to their client’s marketing challenges. They offer strategy, design, writing, and technology, and apply these tools across multiple media to help clients build their businesses, brands, products, and profits. For more information, go to www.pwb.com.

About Airfoil Public Relations, Inc. (www.airfoilpr.com)
Airfoil Public Relations, with offices in Detroit, Mich. and Redwood City, Calif., is an independent firm that specializes in marketing communications and public relations for both emerging and established brands. Established in 2000, Airfoil is ranked 12th among O’Dwyer’s top 50 technology PR firms, in addition to being recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.

Contact:
Jenn Korail
Airfoil Public Relations
(248) 304-1429
korail@airfoilpr.com
Airfoil Public Relations – High Tech PR – www.airfoilpr.com

Airfoil Public Relations Relocates West Coast office to Mountain View

MOUNTAIN VIEW, Calif. – Jan. 21, 2008– Driven by continued growth and success, Airfoil Public Relations, specialists in public relations and marketing communications for both leading and emerging companies, announced today that its West Coast office in Northern California has moved from Redwood City to Mountain View. The high tech PR firm opened its West Coast office less than two years ago and is now relocating to accommodate its growing staff and forecasted expansion.

The move also serves to reinforce the agency’s commitment to the Bay Area community. “We’ve had such a positive response from the market here that we’ve had to accelerate our plans in many respects,” said Janet Tyler, president of Airfoil. “These new facilities will serve as the platform for years to come from which our most important assets, our associates, can serve our most important constituents, our clients.”

The new office is at 399 W. El Camino Real in Mountain View. Airfoil team members officially took occupancy of the space on January 21, 2008 following their move from 203 Redwood Shores Parkway in Redwood City. The new 7,000 square feet space provides Airfoil with a stable base of operations for its West Coast team through February of 2012.

The new office will serve a host of Airfoil’s California-based clients from both business-to-consumer and business-to-business industries including YouSendIt, Clarizen, Popular Media and Speakeasy. In addition, the team will lend its expertise and counsel --particularly as it relates to the Web 2 and 3.0, SaaS and other newer service and delivery models that characterize many of today’s innovators and disruptors -- to the balance of the agency’s client roster served from its Detroit headquarters location. The new facility also allows for expansion from the agency’s other areas of specialty including automotive & manufacturing technology, healthcare and small and midsize business (SMBs). The automotive & manufacturing technology group has for years, been bridging the divide between the Valley-based innovators and the Midwest-based industry that they serve. Enhanced physical proximity to both media and clients will only improve that effort. The healthcare team similarly will be well positioned to apply the breadth of provider, payer, clinician and consumer expertise honed within the firm on behalf of a host of the industry’s most promising companies.

About Airfoil Public Relations, Inc. (www.airfoilpr.com)
Airfoil Public Relations, with offices in Detroit, Mich. and Mountain View, Calif., is an independent firm that specializes in marketing communications and public relations for both emerging and established brands. Established in 2000, Airfoil is ranked in the top 12 among O’Dwyer’s top 50 technology PR firms, in addition to being recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.

Airfoil Public Relations Signs Search Engine Corp.

Airfoil will Provide Media Relations Expertise to the Custom Search Engine Developer

Release date: October 16, 2007  DETROIT – Oct. 16, 2007 – Custom Web search engine developer Search Engine Corp. has selected Airfoil Public Relations, specialists in public relations and marketing communications for leading and emerging companies, as its agency of record. Search Engine Corp. creates branded Web search engines which generate revenue for both corporations and non-profit organizations. “We are pleased to be working with Airfoil Public Relations on our media relations activities,” said Katrina Boschenko, Search Engine Corp. co-founder. “Search Engine Corp. is proud to be offering Web users the opportunity to benefit their favorite philanthropic cause, without having to open their own wallets and companies the ability to increase their bottom line. We are excited to drive awareness of this medium through this partnership.”

 

With Search Engine Corp.’s custom non-profit search engine solution, Internet searchers can contribute to worthwhile causes with the click of their mouse. The company donates 50 percent of proceeds from advertising revenue generated by searches on these sites to support organizations such as public and charter schools, community foundations and cause-based organizations. Their portfolio of sites currently includes CatchTomorrow.org, Catchtomorrow.com, MountainSearch.org and Charteroo.com with a number of others at various stages of development. For example, with Charteroo.com, individual users designate the charter school they wish to support. The revenue generated from ad clicks is tracked and Search Engine Corp. will send that charter school a check for 50% of the gross revenue every quarter.

Search Engine Corp.’s custom corporate search engines make it easy to generate funds for a variety of corporate needs from increasing the company’s bottom line to supporting a company’s philanthropic partners. Utilizing Search Engine Corp.’s unique revenue share model, corporate partners will benefit by receiving 50 percent of the advertising profit generated by the searches on the custom search engine. Companies using a customized search engine can use the engine internally, through employees’ daily searches, and externally, by their customers’ searches, to maintain and increase brand exposure among these key audiences.

Airfoil Public Relations is working directly with the organization’s co-founders Craig Romero, CEO, and Katrina Boschenko, Marketing and Partnerships, to lead the media relations for the company and in particular, to drive awareness and adoption of its search properties.

“Search Engine Corp. is at the forefront of cause-based innovation having created a tremendous technology platform for public-private partnerships in support of in-need elements of our global and business community,” said Janet Tyler, president of Airfoil Public Relations. “We are pleased to be able to partner in support of their endeavor and in doing so, to do our part in helping Search Engine Corp. to realize its vision of providing auxiliary funding sources to organizations in need.”

About Search Engine Corp. (www.SearchEngineCorp.com)

Search Engine Corp. is the only custom search engine developer through which American Internet users can help fund a wide variety of charitable causes, including public and charter schools, as well as corporations. Headquartered in Santa Fe, New Mexico, the company’s current philanthropic engines donate 50 percent of its gross revenue from the company's CatchTomorrow.org, Charteroo.com, and MountainSearch.org search engines. Based on the volume of site traffic, money is allocated to the school, school district, or other philanthropic cause designated for donations by individual users. Corporations also use Search Engine Corp. technology to engage employees and customers in searching that will drive additional revenue. For more information, please visit http://www.SearchEngineCorp.com or call 505.660.9916.

About Airfoil Public Relations, Inc. (www.airfoilpr.com)

Airfoil Public Relations, with offices in Detroit, Mich. and Redwood City, Calif., is an independent firm that specializes in marketing communications and public relations for both emerging and established brands. Established in 2000, Airfoil is ranked 10th among O’Dwyer’s top 50 technology PR firms, in addition to being recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.