Airfoil News

Do Cooling Markets Mean Cooling Technology Spending?

Processor magazine talks with Airfoil's Janet Tyler:

In many ways, the current financial crisis is a challenge that will be difficult for government and the private sector to overcome, even with the Treasury and the Federal Reserve throwing literally everything in their arsenal at the problem. Economies rise and fall with time, however, so it is important for enterprises to avoid over-tightening their belts during challenging times. As Janet Tyler, president of Airfoil Public Relations, points out, if a business doesn’t keep pace with IT developments during the downturn, it could find itself at a considerable disadvantage against competitors who did when things finally improve.

Read the full article here.

Need a Lift? Airfoil profiled at DetroitMakeItHere.com

Their company may have been conceived in a baby’s nursery, but the women behind Airfoil Public Relations don’t kid around when it comes to business.

Since founding the technology public-relations and marketing communications firm in 2000, CEO Lisa Vallee-Smith, 48, and President Janet Tyler, 38, have enjoyed plenty of success to prove it.

Read the Detroit Make It Here article here.

Automotive companies looking for help with cost in tough times

B2B Magazine Talks with Airfoil's Rich Donley:

THE TARGET AUDIENCE

Knowing whom exactly to target at an OEM has become more difficult because the number of people involved in purchasing decisions has increased over the years, said Rich Donley, account director of the automotive and manufacturing practice at Airfoil Public Relations. “Years ago, it used to be about the personal relationships that automotive suppliers had with a given purchasing executive,” he said. “They knew each other and were able to do business. As time went on, however, it became about purchasing teams; so suppliers have to market to a larger audience, and more people have to be aware of your company as a supplier.”

Read the complete article at B2B Online.